Opinion

    Michael C. Mitchell

    Published Date:2014-6-24    Posted by:    Hits:598

    "Why is Experiential Design important to China ? China has the youngest wealthy and professional population in the world controlling 80% of the consumer wealth and their changing lifestyles needs to be targeted to be successful. In order to attract younger consumers in these highly competitive markets, developers are turning to developing lifestyle centers that are filled with 'experiences'."